Innovation in Digitalis breeding
Hanabee F1 White represents the next generation of Digitalis purpurea breeding. Offering unrivalled uniformity, compact growth and a multi-branching habit, this variety produces a continuous “bouquet” effect. Its pristine white, tubular flowers resemble the radiant spread of fireworks, creating a striking display both in pots and in the garden.
Winner of FleuroStar 2025 and bronze medal Green Retail Award
Hanabee F1 White has been awarded double recognition for exceptional qualities and its ability to combine professional production advantages with strong retail performance. The FleuroStar and Green Retail Award underline Hanabee F1 White’s strength as a future-proof crop: efficient for growers, profitable for retailers and inspiring for consumers. With its combination of ornamental excellence and sustainable impact, Hanabee F1 White is set to illuminate the market for seasons to come.
Strong retail appeal with sustainable value
At point of sale, Hanabee F1 White delivers immediate impact. Its fresh, pure colour, combined with its compact format, ensures strong shelf presentation and easy handling. The sterile flowers guarantee a prolonged flowering period, enhancing consumer satisfaction and encouraging repeat purchase.
In addition, Hanabee F1 White contributes positively to biodiversity. Its abundant blooms attract bees and bumblebees, making it a magnet for pollinators in urban as well as rural gardens. The name “Hanabee” perfectly embodies this concept: derived from the Japanese word for fireworks (hanabi) and the buzz of pollinators, the series captures both visual brilliance and ecological value.
A series that lights up the market
Hanabee F1 White is part of the yet to be launched Hanabee series with more colours to be launched. Together, these varieties provide growers, retailers and consumers with a vibrant, versatile offer that sparks attention across the entire value chain.
More information?
Florensis is the exclusive distributor for Europe.
If you have any questions, please contact us.
