Knowledge base Canna Cannova: the perfect choice for every retailer

Canna Cannova: the perfect choice for every retailer

As a buyer of plants and flowers for a supermarket, DIY store or garden centre, you are constantly looking for products that will delight and surprise consumers. You are dependent on the season, the local climate, the range offered by growers and the quality of their products. In this article, we would like to introduce you to the cheerful Canna, which you may know best as a tropical garden plant. We are happy to explain why Canna Cannova is perfectly suited to a temperate climate and why you, as a buyer, should include it in your range.

Jeroen Jongerius
Senior Account & Product Manager

Excellent presentations in any garden

The genetics of Canna Cannova have been developed in such a way that the plant thrives in a temperate climate, such as in north-western Europe. Mild winters, summers with cool and wet periods or periods of heat and drought: Canna Cannova is very resistant to these conditions. Throughout the flowering season, which runs from May until the first frost, Cannova continues to produce new flower shoots. Consumers can therefore enjoy the tropical feel of Cannova for months on end. 

Canna Cannova's wide range of applications makes it suitable for every consumer. This type of Canna thrives in open ground or on the water's edge, but also comes into its own in a pot or planter. The serie is therefore not only suitable for consumers with larger gardens, but also perfect for balconies or smaller city gardens. 

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Indispensable on the shelf

In addition to its top performance in the garden, Canna Cannova will also perform well on the shop floor. This serie stands out on the shelf thanks to:

  • Fresh green or bronze-coloured leaves with many branches, giving the plant an attractive and healthy appearance;
  • Its attractive colour palette: Cannova is available in a variety of cheerful colours. Developments continue to take place here, and Cannova continues to surprise;
  • A wide range of pot sizes: a suitable size for every application.


These visual advantages increase the likelihood of impulse purchases on the shop floor. Over the past year, Canna Cannova has proven itself in terms of quality, flowering and growth. As a result, Cannova is now an established name, not only among retailers and growers, but also among consumers in Europe. Once purchased, Cannova's cheerfully coloured flower shoots will surprise you until the first frost, never disappointing.

Developments in the Canna Cannova series

Canna Cannova was launched on the market 10 years ago and the colourful canna series is still undergoing development. Progress continues to be made in colours, resistance to diseases and pests, resulting in strong and resilient plants. 

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