During FlowerTrials 2018, the Breeders Avenue cooperation will display its innovations and assortment at a larger location just across the provincial road N231. Under the name ‘Breeders Avenue’ ABZ Seeds, Evanthia, Floranova, Hem Genetics, Takii and Thompson & Morgan have been displaying their new varieties together for the past three years. Also Fleuroselect, the international organization for the pot and bedding plant industry, shows its latest winners here.
To accommodate the increasing number of visitors, this year the group will show its innovations in a larger greenhouse at Takii Europe/HortiparQ Mijnsherenweg 23, 1433 AP Kudelstaart (NL).
Harm Custers, Manager Marketing & Sales Flowers at Takii Europe: “By moving to our larger greenhouse almost next door we widen the scope of possibilities for plant displays. The new location is only 2 minutes from the previous one, on the other side of the provincial road N231. 7 Breeding companies will be presenting their assortment and latest innovations, all under one roof. Ample parking space is available, as well as a large catering area.”
International networking
The Breeders Avenue formula offers benefits for all. Each year, the location is widely visited by a large number of people from within the industry who enjoy seeing many innovations from top independent breeders gathered in one spot. The cooperation reaches a much greater public than a breeder would individually. For growers, exporters and buyers from Europe and beyond, Breeders Avenue is the ideal place for international networking.
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